Story
For BÄR Shoes, AK Lichtdesign developed a comprehensive lighting concept for the redesign and refreshment of store lighting at several locations in Germany. The goal was to strengthen brand identity, showcase products clearly and of high quality, and create a pleasant, inviting shopping atmosphere.
Based on thorough consultation and a clearly defined preconcept, a modern and flexible lighting design was created that can adapt to different room sizes and site-specific conditions. The targeted combination of basic, accent, and merchandise lighting supports orientation in the space and effectively brings the materials, colors, and shapes of the products into focus.
From execution planning to realization and construction supervision, the project was comprehensively supported. The result is a consistent and high-quality lighting concept that strengthens the brand recognition of BÄR Shoes and creates a contemporary shopping experience.
Challenge
The challenge was to develop a uniform lighting concept for several locations that is both brand-compliant and flexible. Different room sizes, floor plans, and structural requirements demanded a scalable solution with a clear design line.
Solution
The lighting design is based on a clear brand orientation and precise technical implementation.
Consultation and Preconcept Lighting Design
Development of an overarching lighting concept to strengthen brand identity and define the desired spatial effect.Modular and Cross-Site Lighting Concept
Flexible lighting solutions enable consistent implementation at different sales locations.Targeted Merchandise and Accent Lighting
Products are showcased precisely, and materials and colors are highlighted clearly.Execution Planning, Realization, and Construction Supervision
Technically precise planning and accompanying implementation ensure consistently high lighting quality.
The result is modern store lighting that creates orientation, places products in the foreground, and consistently supports the brand world of BÄR Shoes.
